About APD

Servant-leaders. Entrepreneurs. Story tellers. Certified in Scrum and Visual Studio. Advanced Product Delivery is a consultancy founded on experience. We work with small teams through to large organisations to improve the way they deliver products. In this way, we've helped to transform countless organisations.


We focus on the here and now and find realistic ways to achieve your goals. With APD, you’ll have a plan that everyone will understand and enjoy bringing to life.


Our constructive, helpful approach builds success incrementally. This will help you decide where - and how – you’ll achieve the most effective and enduring change.


Competent and assured, we use our experience and understanding to serve your best interests. And, using Scum values, we act with respect and transparency.

    • Simon Reindl | Founder & Director

      An experienced coach, trainer, speaker and technologist, Simon has 18 years’ experience in helping organisations in the private and public sectors adopt new technology and add value to their products and services. Simon has worked with clients including Rockwell Collins, ASOS, Surrey County Council, Department for Transport, BP, Tesco.com, Nationwide Building Society and ITV.

      He is qualified to lead the full range of Professional Scrum Training courses (PSF, PSD .NET, PSM, PSPO) and coach people at all levels – whether in technical or managerial roles.

      Simon enjoys helping clients write software that delights customers. He achieves this by engaging with people and helping them improve their performance.

      He is an Agility Path Engagement Manager with Scrum.org. In this role, he helps to make the full resources and value of the Scrum.org offering accessible to clients of APD.

      Professional Scrum Trainer and Engagement Manager with Scrum.org.

      Worked in a wide range of business domains all around the world.

      Skilled coach, trainer, and developer.

      Worked with all sizes of organisations, from single teams, to large multinational companies.

    • Andy Hiles

      His first agile experience was in 2003 working as part of a small development team within the British Computing Society. It was there that Andy learned the true value of how close stakeholder interaction with rapid feedback can lead to teams producing great results while retaining a significant focus on return on investment and business value.

      Andy has worked with software delivery for both product and service organisations. He is an experienced Scrum Coach and Professional Scrum Trainer with recent examples of his ability to build up new Scrum teams through to becoming highly successful Scrum delivery practitioners.

      LinkedIn: https://uk.linkedin.com/in/ahiles

      Web: https://agilerocks.co.uk

    • Steve Trapps

      Steve has over 20 years of IT experience in various roles, ranging from Scrum Master for various development teams, Technical Architect on high profile projects to a Developer who is just happy to be coding away. During this time, Steve has worked for sector-leading companies BSkyB, Nestle UK and Procter & Gamble whilst also working for small to medium enterprises to help them to grow their business by supporting their development processes and the teams within.

      In addition to being a Professional Scrum Trainer with Scrum.org, Steve is a TOGAF certified architect and a former Microsoft Certified Solutions Developer.

      Steve has worked in various teams (Scrum and none Scrum) so comes packed with real life experience. From Start Ups building the next social media network up to large corporations handling thousands of transactions a second. If you want to learn from someone who has been there and done it, then Steve would be able to share experiences to help you on your way.

      LinkedIn: www.linkedin.com/in/stevetrapps

      Website: www.TheAgileTrainer.com

    • Wojciech Walczak

      Agile, Systems Thinking & Lean practitioner who got pulled into consulting, teaching, training, coaching and research. Diverse Agile-related experience obtained on all organisational levels and in various companies, countries and cultures. Professional Scrum Trainer, i.e. eligible of providing Scrum.org courses. Strong believer in Agile as a pragmatic approach to new product development.

      LinkedIn Profile: https://www.linkedin.com/in/wwalczak/

      Website: systemsthinkers.com
    • Dan Brown

      I’m passionate about helping organisations transform, to improve service delivery to customers, and improve the working lives of people within the organisation. I happen to be a coach, teacher and speaker, focusing on Lean Kanban and Agile. I’m sometimes called KanbanDan and I’m a Lean Kanban University Accredited Kanban Trainer (AKT), ICAgile Authorized Instructor and Certified Professional in Agile Coaching and Agile Facilitation. I am a Scrum.Org Professional Scrum Master and lapsed Scrum Alliance Certified Scrum Master and Certified Scrum Professional.

      I’ve coached at organisations such as the Ministry Of Justice, Barclays, HSBC, Adventures With Agile, Government Digital Service, ASOS, the BBC, and YouView TV. I’ve spoken at many conferences including Global Scrum Gathering, Agile Cambridge, Agile in the City, Agile Manchester, BCS London Lean Kanban Days, LKU Lean Kanban Central Europe, UK and Benelux. I help to run the worlds most active Kanban community of interest: the Kanban Coaching Exchange in London

      Linked In Profile: Dan Brown Linked In


    • Agnieszka Merta 

      A consultant helping organisations in improving their capabilities of delivering business value. She started in 2011 from exploring the subject of business process optimisation as part of her PhD studies. Since then, she has been expanding her expertise to help organisations in their journey towards Agility by serving as a Scrum Master or Systems Thinking consultant.

      Linked In Profile: Agnieszka Merta Linked In

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